who are the stakeholders of easyjet

EasyJets mission statement: to provide our customers with safe good value point-to-point air services. These cookies track visitors across websites and collect information to provide customized ads. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". Kyoto Protocol Stakeholder Table of Contents [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. In September 2018, he suggested there should be a law to favour more women pilots in the industry. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. Brief ACKNOWLEDGEMENT vi The level of stakeholders depends on the political economic and social environment. Better Essays. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. References 16 Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. To have happy customers a firm ha sto create expectations and meet them. Southwest Airlines Start a PESTEL analysis for the general business environment of EasyJet. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. When flights are cancelled, passengers are supposed to be reimbursed within one week. The Company operates through two segments: Airline business and Holidays business. Stakeholder analysis, Stakeholder Relationships March 3, 2023. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium She added that the A321neos would help to cut costs by 9 per cent. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. [94], EasyJet has a reward miles sharing agreement with Emirates. Best EasyJet Topic Ideas & Essay Examples. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS we will get information about EasyJet from the textbook and the Internet. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. [15 marks] 1. The cookie is used to store the user consent for the cookies in the category "Other. Low-cost carrier EasyJet was strategically located, Premium To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. [85], EasyJet serves 136 destinations (as of February 2019). [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. 2008 2007 Change. 342. 1 minute read. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. Name: Doancan Yksel An aerial view of SEN. We also use third-party cookies that help us analyze and understand how you use this website. Strategic management, Stakeholders [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. for only $11.00 $9.35/page. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. The perceived quality refers to; A customer opinion of a product value to him or her. Avianca, the characteristics of this category of product. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . INTRODUCTION vii gold coast shark attack video; giant schnauzer service dog for sale The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. II/ Comparison, Premium EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. GNA. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. Interviews by Ross Falconer. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. US Airways. 1.1 Introduction. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. Table of Contents Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. easyJet Trade union How does EasyJet contribute to the UK economy? See Answer. Table of Contents. 725 Words; 3 Pages . Stakeholders can affect or be affected by the organization s actions objectives and policies. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Management [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). Pressure groups and government. EasyJet company 1 In other words, your project's stakeholders are the . As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . INTRODUCTION [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Stakeholder Good Essays. There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. These are stakeholders who are directly affected by a project, such as employees. THREATS Nowadays aviation is a big, Premium It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. Collect and evaluate economic factors which might influence EasyJet general business environment. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . More than 29 million passengers carried by the largest airline company EasyJet in the UK. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. EasyJet UK staff would continue to be based in Luton. 3.1.1 Price List 4 Southwest Airlines London Gatwick Airport The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. This cookie is set by GDPR Cookie Consent plugin. Provide an explanation for each stakeholder position and identify the potential strategic implications. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. A person group or organization that has interest or concern in an organization. "Easy Jet" redirects here. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. It is more suitable for students and ordinary income people. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. 3.5.1 Check-in 9 This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. The marketing decisions of the industry are to an extent based on political decisions. Local community and pressure groups. 3.5.3 Customer support service 10 Sociocultural impacts 7 But its time that we took responsibility for the effect flying has on the environment. [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Marketing Answer (1 of 4): A number of these stakeholders can be Identified. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Originally the company ran its operations absolutely on direct phone sales. What are three ways that railroads affected the economy? [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. Employment Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. Airline Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Airline EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. A2 US Government and Politics A.J. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. I/ Easy Jet : General Overview It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Marketing Easyjet Case Study. The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . Lets take a closer look at, Premium Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. What experience do you need to become a teacher? Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Modern aircraft fleet with unparalleled network. In 2006, the airline did not always refund tickets in a timely fashion. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Low-cost carrier Butterworths Company Law Handbook K. Walmsley. Practical Legal Skills R. Hyams, S. Campbell. L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. The owner of the business can be role models for the employees. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. 3.5 Process 9 3.1 Price 4 Total revenue ( million) 2,362.8 1,797.2 31.5%. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. This method is incorporated into a strategy map that will form the basis for the development of a . WJEC Level 3 Applied Certificate and Diploma Criminology C.A. [10][27], In 2002, the airline opened its base at Gatwick Airport. Employment Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. TABLE OF CONTENTS [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. First choice brand and increasing customer loyalty. The airline modernised the building and painted it orange. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Employees - they want to be . The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. "Stakeholders of easyjet" Essays and Research Papers. This cookie is set by GDPR Cookie Consent plugin. It currently uses the slogan "This is Generation easyJet". Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. Letter to shareholders from the Chairman of easyJet plc. EasyJet focus its value proposition to business travelers around time savings. Direct or indirect. The organisation mainly expands through acquisitions 4. Airline, Impacts of Tourism Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Low-cost carrier The space saved by having smaller galleys allowed for the installation of 156 seats. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . Low-cost carrier Future expansion 12 [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Table of Content 2. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. About easyJet. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. [25 marks] [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. In the sense these parties anticipate many from the organization. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf (Coauthor(s): Premium Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. Easyjet Plc. However, you may visit "Cookie Settings" to provide a controlled consent. Business Model Analysis Quality Glossary Definition: Stakeholder. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? easyJet is one of the world's most successful low-cost airlines. The Airline business segment operates its route network. How does EasyJet create value for the customer? In terms of cost leadership, easyJet takes the second position after Ryan. Ryanair The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". This cookie is set by GDPR Cookie Consent plugin. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. It has seen an increase in customer loyalty in its core markets. Stakeholder theory. 4 min. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. Which stakeholders are critical to the business? History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. Strategic management We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. EasyJets Business Model Analysis In the early 2000s McDonalds saw for the first, Premium Introduction 3 Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. 2 Brief history of KLM 3 4.2.2 BIBLIOGRAPHY For example, a stakeholder can be the owner or even the shareholder. The airline's monthly inflight magazine is called The Traveller. Management [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. easyJet's Strengths. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. Premium A stakeholder is a person group or organization that has interest or concern in an organization. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. All in all marketing is one of the most elements, Premium Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00

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